The sneakers feature the colors of the L.A. Lakers basketball team, purple and orange, and are complete with orange shackles which secure around the wearers ankles. The company has since been slammed by the public and labeled ignorant and offensive to the African American community. Check out the article below.
Sportswear giant Adidas is catching heat for “promoting slavery” by manufacturing ‘shackle shoes’ trainers.The JS Roundhouse mids feature the LA Lakers’ orange and purple colors with orange cuffs links that are similar to the shackles worn by Africans during the lucrative slave trade in the south.The promotional copy for the shoe ads posted on Facebook reads: “Got a sneaker game so hot you lock your kicks to your ankles?”
But activists and Facebook users reacted with anger at the premise of Adidas promoting slavery with the shackle shoes.Source:
More than 2000 Facebook users labeled the shoes “offensive” and referred to Adidas as “ignorant” for the insensitive promotional campaign.
Dr Boyce Watkins, writing for Your Black World, accused the U.S. educational system for diminishing the emphasis on slavery in modern history books — “all so you’d be willing to put shackles on your ankles today and not be so sensitive about it.”
The Syracuse University Professor said he accepted that some people would accuse him of overreacting.
But he added: “There is always a group of Negroes who are more than happy to resubmit themselves to slavery.”
Simply put, I don't like them. I'm not into fashion and shoes anyway. Even if I was, these bad boys would not spark my interest. The shackles are just tacky. Me personally, I don't find them offensive. Clothing does not define me and who I am nor does it define my past and history.
So I don't see why people find it offensive. Why don't these same people find sagging pants offensive? Because that came from slavery as well. The main argument with that is that is "thug" and "gang" related but that is not the case. Slaves we're not allowed to wear belts while they we're on the fields picking cotton, so their pants always fell below their waist line.
It also came from prison, as I'm sure many of you already know (with the exception of the males that does it). It was, and still is a way of inmates showing other prisoners that they are single and ready to give up their man booty.
So why not slam these rappers and other big influences about that? Why go after a shoe company? If you want to tackle one, you have to tackle the other. That's just how I see it. So no, I don't find the shoes offensive nor do I find them stylish. What do you think about them? Are they offensive to you? Would you wear them or buy them for someone? Share your thoughts below.