If you type in "Rihanna 7.com", it will bring you to a site displaying the above content. Rihanna just announced her new single "Diamonds" which premieres in just four days and the above logo displays her infamous "R" with lyrics creating the letter.
So it looks like her team is ready to launch the promotion for the new album which many believe is simply titled "7", marking her 7th studio album. Eight if you count "Good Girl Gone Bad: RELOADED"...but I digress. This music making machine won't stop. Keep it locked as news develops.