Get a load of this. Beyoncé is going to be all up in yo face within the next few years. Her new album is on the way, her big time Super Bowl performance is around the corner, the much hyped HBO documentary is almost here and now, it's been announced that King B has scored a multi-year $50 Million deal with soft drink giant Pepsi.
The promotion will lanch next year along side of her performances and album release. She will also premiere a Pepsi commercial during the Super Bowl game. There will be limited edition cans of the soft drink with her face plastered all over it, which will launch in March, lastly the promotions and advertising will happen world wide. Check out her Pepsi cans, and her thoughts on the new gig below.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
The less conventional aspects of the deal are meant as collaborative projects that indulge Beyoncé’s creative whims, and might well have no explicit connection to Pepsi products. They are still at the brainstorm stage, but could include live events, videos, “a cool photo shoot” or almost anything else, said Lee Anne Callahan-Longo, the general manager of Parkwood Entertainment, Beyoncé’s company.
Source: Ny TimesThe multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.
Just when you thought it couldn't get any better. It looks like she is pulling out ALL of the stops this time around for her album to be successful. Not only that, but it's making her pocket phatter than what they already are. $50 Million dollars??! Where does that type of money come from?
Can I get some of it? Needless to say, this isn't her first time around when it comes to Pepsi. She's done a few commercials and deals with them in the past but not for $50 Million. Get yo money girl. I just might buy a can or two.