Clearly, Jay-Z is changing the rules of the music game. Normally, one doesn't go platinum before the album is actually released, nor is an album released before an actual single or video drops. Leave it to him to change the because he's done quite the opposite.
"Magna Carta Holy Grail" has so far sold a stunning 1,657,000 copies, that's including Samsung's one million given to owners of their devices. All of which was done without promotion. There are still technically no singles for the project, however we are being treated to a "Picasso Baby" project.
It's not a video, but a performance art film which features Jay at the Pace Art Gallery in New York. He's performing, laughing and mingling with fans, artists, sculptors, teachers and more. The project will premiere on August 2nd at 11pm. Peep the preview below.