Adele is sitting on phat stacks of cash. I mean she has to be since she turned down a $20 million L'oreal deal. The singer rejected the offer to replace Cheryl Cole after she simply changed her mind. The decision left executives shocked.
She would have joined the likes of Beyonce, Jennifer Lopez and Eva Longoria as faces of the cosmetics giant. She wishes not to sell out by other artists by constantly being in everyone's face. Kudos to her for sticking o her morals. Peep the story below.
Adele has walked away from a £12million offer to be the face of L’Oréal in a move that left the firm “gobsmacked”.
The superstar singer, 25, was months into negotiations and all set to brush aside Cheryl Cole by signing a four-year advertising contract.
It was a megabucks deal that looked destined to make her the cosmetic giant’s highest-paid star ever.
Oscar-winner Adele would have joined a celebrity “faces of” roll call with Cheryl, Penelope Cruz, Eva Longoria and Jennifer Lopez.
A source said: “L’Oréal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it.
“L’Oréal is gobsmacked that she turned down such a huge amount.” North London girl Adele has often insisted on her reluctance to sell out, claiming she dislikes artists who are constantly in everyone’s face.
Landing such a high-profile role in the beauty industry would also have been one in the eye for fashion big-shots such as Karl Lagerfeld who slated her for not being stick thin.
The huge offer came amid speculation that French firm L’Oréal was looking to dump long-serving Cheryl Cole, who is on an advertising contract worth £500,000 a year.
Despite their sales rising during the popular Geordie’s stint on the X Factor, the company moved Cheryl, 30, to their skincare campaign after she took to frequently changing the colour of her hair.
And it was less than impressed when she revealed an elaborate tattoo covering her rear in August.
Source: Mirror U.K.
Shit, I'd sell out for $20M.....hell I'd do it for $1M! But you do you miss Adele.